SoLoMo Co.
Location: London, United Kingdom
Sector: Marketing & Advertising
Creative Strategy
Brand Audit & Positioning
Creative Direction
Visual & Brand Identity
Editorial & Print Design
THE BACKGROUND:
The client is setting up their own company and intends to target SMEs - Small and medium enterprises.
The proposition of the agency is that small businesses deserve great marketing too. As such, the cornerstone of the business will rely on building engaging and interactive campaigns with a special focus on digital - social media, mobile, and web.
In an overly congested field, how does one stand out?
THE EXECUTION:
Drop and veer away from that standardized corporate look and feel, and go BOLD.
From the get-go, as we were crafting the initial brief together, we knew that we did not want to gravitate toward the typical aesthetics enterprises tend to adopt. Brainstorming, building ideas and mood boards together, an abiding love for that 60s & 70s vintage and retro artistic expression came to the fore... That was our base, and from there we took off!
The client also wanted to particularly focus on a 'Welcome Kit' for their hires; Right off the bat, nothing is as important as making an employee feel they're part of the family.
The name 'SoLoMo' is marketing vernacular for Social, Local, and Mobile.
