Rotana's Ramadan Kareem Campaign
Location: Doha, Qatar
Sector: Television, Media & Advertising
Communal & Behavioural Change
B2B & B2C Marketing
Creative Strategy
Creative Direction
Editorial & Print Design
This set of graphics was designed during the holy month of Ramadan. The client requested a new style & technique of illustration that is quite different from everything that is usually reproduced year after year during the festive season.
These illustrations, in turn, were part of a regional campaign - Distribution was widespread, with a special focus on the humanitarian, education & academia sectors - Editorial, Print & Media deliverables came together as one.
Arabic calligraphy was integrated into the general design, with a vibrant color palette to add a stylized spin to our hero characters.
FUN FACT:
As part of additional and concentrated donation efforts, each satchel turned into a goodie bag stacked with:
01. A select assortment of provisions, coupons, and ceremonial gifts distributed to families and people in need.
02. An educational foray consisting of children’s notebooks, bookmarks, as well as leaflets containing a short story on the powerful and meaningful history of Ramadan and its celebration through time, around the world.
