Color Me In
Location: Melbourne, Australia
Sector: Media
Brand Positioning & Strategy
Creative Direction
Visual & Brand Identity
Editorial & Print Design
THE BACKGROUND:
This project was designed for a good friend of mine. She has a knack for bringing diverse projects to life and we wanted to work on a visual identity that reflects that.
Every client is different. Every project can and should have a made-to-order outcome.
How can the way her business puts itself forward reflect that?
THE EXECUTION:
Let's bring individualized passions, visions, and stories to life - In a very smart yet fun, interactive, and memorable way. The aim was to go for that personalized touch as the perfect parallel mimicking and representing her onboarding of a new client from start to finish; Tailor-made and curated one-to-one solutions built for you.
From the get-go, we opted for contemporary and clean, with a surprising, participative, and entertaining twist - The outcome pretty much speaks for itself:
/ FOR WOMEN / Wavy, soft, and organic lines.
/ FOR MEN / Geometric and defined patterns.
And the client gets to engage in exactly what this project is called: Color them in! A full stationery set and 2022 journal were part of the package.
FUN FACT:
One random business card coloring session led to an entire rebrand of a client’s physical in-store and online digital strategy and identity; Who said coloring crayons and pencils were just for children?
