Helium Inc.
Location: Copenhagen, Denmark
Sector: Branding, Creative, Advertising
Creative Strategy
Creative Direction
Visual & Brand Guidelines
Editorial & Print Design
Mobile, Web, Digital Systems
This project signifies the launch of a creative agency that is the lovechild of 4 senior designers who had been in the business for 20+ years, and have recently decided to branch out on their own. I was asked to join as both a creative lead & strategist and help draft the visual trajectory this agency would take.
THE BACKGROUND:
Bringing a unique and individual flavor, that not only sets them apart from all other creative enterprises found in the market but also clearly underscores and showcases their independent identity and personality to potential and upcoming clients. Their ethos is simple: no limits, no boundaries, and no project is too big or too small, as long as it serves a meaningful purpose, and brings a relatable and humane story to the fore.
THE EXECUTION:
In the earlier stages, as we were building the strategic approach, one of the key elements that stood out for me was the continuous use of inclusive terms such as “we”, “our”, and “as we move forward...” - a very intentional and deliberate focus on the collective. I was fortunate enough to be there during the initial hiring stage, and decided to bring their future employees into the mix. Among other things, we came up with a personalized and fun exercise, that would outline each person’s interests, likes, dislikes, and help nurture and build these interoffice relationships.
Mark, for instance, one of the new project managers:
- Loves sriracha sauce.
- Likes re-watching episodes from ‘The Big Bang Theory’ in his downtime.
- Dislikes any and all raw food, especially sushi.
And so it began - A humorous yet introductory and subjective take on every new family member joining the firm.
FUN FACT:
Initially, the brief outlined trialing both light and dark color schemes, with the intention being the preferred option would be chosen upon launch time, but the team favored both, so we ended up with day and night modes across all digital platforms.
