Four Seasons Resort
Dubai at Jumeirah Beach
Location: Dubai, United Arab Emirates
Sector: Luxury & Hospitality
Creative Direction
Corporate Brand Identity
Editorial & Print Design
Packaging Design
THE CHALLENGE:
Working with a global brand guideline can be tricky.
As a designer, you're placed in a box from the get-go: the requirements are to only use a very specific set of typefaces, colors, patterns, etc... Anything else, any deviations, and the client won't be too happy, as corporate won't approve. So, how do you find the right balance and nail the brief?
THE EXECUTION:
A true and harmonious collaboration and amalgamation of everything the brand stands for - From its refined reputation; an abstract, all the way to its visual and tactile corporate identity, a concrete.
This is a brand that exudes a rarefied and modern edge, while always embracing regional cultural threads and artisanal craftsmanship wherever it is located - This is its trademark; A striking and unique take on what luxury means today. Pairing earthy color palettes and elegant textures with a graphic library of patterns inspired by the traditional and the local, a curated outcome is guaranteed.
The below reflects the results of such an exploration across hotel stationery and packaging.
All photos used in this project are copyrighted and the property of Four Seasons Hotels and Resorts.
