Alila Seminyak Hotel
Location: Bali, Indonesia
Sector: Luxury & Hospitality
Creative Direction
Corporate Brand Identity
Editorial & Print Design
Mobile & Digital Systems
Photo Styling
Hotels are by nature not a 9 to 5 business - Operating 24/7, seven days a week.
As such, the brief from the client was twofold:
01. Design a tailored, timed, and targeted creative program that notifies the in-house guest of all that the property has to offer from F&B promotions, to spa offerings, to special events - thereby ensuring a more pleasurable, informative, and memorable time during their stay.
02. Overhaul and modernize the hotel's personalized guest touchpoints and stationery.
THE CHALLENGE:
Too much is on offer, and guests' attention span is fleeting.
How do we make the hotel's key propositions stick?
THE EXECUTION:
Adopt a curated and individualized approach.
Personalize. Customize. Humanize.
One size does not fit all - This was our principal ideology.
The below showcases a contemporary refresh of the hotel's main points of contact, as well as an in-depth digital program integrated and displayed on numerous platforms - From web to mobile, to in-house tablets, to lobby totems, elevator panels, and other physical screens within the property itself. Additionally, they are translated into several languages and shown in select rooms, based on information received from the hotel's CMS; Coupled with strategic insights extracted from a deep dive into the demographics / psychographics of guests staying at the property.
The perfect breeding ground where marketing, advertising, and design meet.
The mobile application is currently available on both the 'App Store' and 'Google Play'.
All photos used in this project are copyrighted and the property of Alila Seminyak Hotel, Bali.
