“Will you walk into my parlour?” said the spider to the fly...
I've had the pleasure of working in both agency and in-house environments, producing work across multiple platforms and media be it print, digital, and spatial / experiential for clients within the tech, luxury, hospitality, events, non-profit, education sectors, and more.
RANGE IS THE NAME OF THE GAME
I don't believe in being a vertical-thinking hyperspecialist, but a lateral-thinking generalist...
MY OWN BRAIN'S MUSINGS, BUT ALSO AN ETHOS I FOLLOW
Awards & Recognition
3 Gold, 1 Silver, 1 Bronze
Issued by BIE - Bureau International des Expositions EXPO 2020 Dubai / A World Expo hosted by Dubai, in the United Arab Emirates.
190+ participating nations. 200 pavilions. 181 days.
1 October 2021 – 31 March 2022.
Over 24 million visitors on record.
A total of 51 Gold, Silver, and Bronze Awards were handed out, during the celebratory closing ceremony of Expo 2020 Dubai by BIE.
HIGHLIGHTS: 5 of the 8 country pavilions my team designed, were awarded in their respective categories. Teamwork really makes the dream work.
Silver Effie Award
The Effie Award is recognized by advertisers and agencies globally, as the pre-eminent award in the industry, rewarding all forms of marketing that contribute to a brand's sustained success.
The award honors all forms of effective marketing, and the companies and individuals creating impactful work across the globe.
Awarded for 'Effective Marketing' within the 'Travel, Tourism, and Transportation' sectors.
AN ABBREVIATED RUNDOWN
2020 - 2022 / Dubai, UAE
Working at an experiential creative agency - Leading and collaboratively working with my team on designing curated experiences between brands and people - Bridging that gap between a product or service, and its intended target audience - B2B, B2C or both. These tailored experiences come to life in the form of in-person, virtual, and/or hybrid experiential activations, with the aim to captivate, educate, and engage while serving up highly memorable and immersive moments in time.
// Select clients include Twitter, Google, Lucid Motors, GoDaddy & Nissan.
// HIGHLIGHTS: Winning the strategic & creative pitch designing Google’s very first GML - ‘Google Marketing Live’ experience in the MENA region in the renowned ‘Museum of the Future’; June 2022.
2013 - 2020 / Nice || Paris || Monte Carlo || Dubai
Worked at a startup agency at the intersection of digital transformation and tech - Led the Creative Team working exclusively with five-star hotels and resorts across the globe on their brand-centric print, digital & social media content.
// Based in multiple countries across APAC, EMEA, LAD & NA, select clients include: Marriott Hotels & Resorts, The Dorchester Collection, Jumeirah Group, Groupe Lucien Barrière, and Four Seasons Hotels & Resorts.
2010 - 2013 / Beirut, Lebanon
Worked at a private boutique design studio - The body of work was predominantly with educational institutions, non-profits, and NGOs at the intersection of art, academia, and social activism.
// Select clients include: UNFPA, UNICEF, IWSAW and German NGO 'Deutsche Gesellschaft für Internationale Zusammenarbeit'.
During the week, I typically take on challenging work and projects, which is why on weekends I look something like this.
The best “brief” I’ve ever received was a one-liner for an actual physical space and experience my team was tasked with designing. I was asked to - and I quote - “design the voice of God”... That was it, that was the brief.
#TrueStory - Feel free to get in touch, if you’re curious about the outcome.
